direct-to-consumer Archives - McCarthy Digital Marketing, data, technology, publishing Thu, 18 Jul 2013 07:23:43 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 40827753 Some Thoughts on Amazon’s Acquisition of GoodReads https://www.mccarthy-digital.com/2013/04/04/some-thoughts-on-amazons-acquisition-of-goodreads/ https://www.mccarthy-digital.com/2013/04/04/some-thoughts-on-amazons-acquisition-of-goodreads/#respond Thu, 04 Apr 2013 15:33:44 +0000 https://www.mccarthy-digital.com/?p=560 Our mentality here is to first do no harm, and make sure that if we’re going to do integrations, users genuinely find it to be a big benefit. — Russ Grandinetti, Amazon VP of Kindle Content (via PaidContent) I’ve been asked by several people what I think about Amazon’s acquisition of GoodReads. It’s funny because […]

The post Some Thoughts on Amazon’s Acquisition of GoodReads by Peter McCarthy first appeared on McCarthy Digital.

]]> https://www.mccarthy-digital.com/2013/04/04/some-thoughts-on-amazons-acquisition-of-goodreads/feed/ 0 560 Marketers Don’t Need to Read the Books They Market https://www.mccarthy-digital.com/2012/09/19/marketers-dont-need-to-read-the-books-they-market/ https://www.mccarthy-digital.com/2012/09/19/marketers-dont-need-to-read-the-books-they-market/#respond Wed, 19 Sep 2012 20:03:58 +0000 https://www.mccarthy-digital.com/?p=390 Keeping it simple for the consumer is incredibly dire. –Bob Iger I can envision the comments already. Or at least the perplexed emails and phone calls from peers. What!? Four things up front that are critical to my perspective: 1) I am referring to direct-to-consumer marketers and 2) I am assuming they have been briefed […]

The post Marketers Don’t Need to Read the Books They Market by Peter McCarthy first appeared on McCarthy Digital.

]]> https://www.mccarthy-digital.com/2012/09/19/marketers-dont-need-to-read-the-books-they-market/feed/ 0 390