File under: yet another reason to never stop working. Or, further fuel your iPhone or Android addiction. Or, be a good marketer.
However you choose to look at it, analytics are a must-have arrow in the marketer’s quiver. I’ve become convinced that it is useful to be able to take a quick look at your key analytics remotely and in relative real-time. We all know how difficult it can be to carve out time for more thorough looks (though it is critical to do so). We also know that Google’s dashboards push a lot of data in our faces — good data, but a little much for the day-to-day. Being aware of your site’s performance against some high-level key performance indicators will arm you with ready data, keep you focussed on goals, and, well, satisfy your need to know what’s happening now.
One answer: apps for accessing Google Analytics from your iPhone or Android device. I am an iPhone user, so that is what I am covering here. Naturally, there are a slew of Android options, as well.
Some apps are free, some are $.99, and some run to as much as $6.99. All offer simplified UIs for the pocket-sized screen and most supply some sub-set of the following metrics.
- Unique Visitors
- New vs. Returning Visitor %
- Page Views
- Average views per visit
- Average time on site
- Top Referrers
- Mobile vs. Desktop %
This is lovely data to carry with you. Here are a few apps to check out. Please note: this is not an exhaustive list but does represent a nice set of options.
- Analytiks ($.99, lightweight, nice UI)
- Analytics App ($6.99 and with features to go with the price)
- Analytics Pro (rich features, $5.99)
- Audience (free, and pastel-themed!)
- Dashboard for Google Analytics (sometimes confusingly called “iDashboard.” Also available in a $4.99 “pro” edition)
- Fast Analytics
- Quicklytics (nice charts, limited data)
One key differentiator for me is the tracking of goals. Goals are custom paths marketers set in Google Analytics to track users through “conversion funnels.” In other words, they signal whether or not the site is converting to sale, driving newsletter sign-ups, etc. For me, this is a must-have. Dashboard, Analytics App, and Analytics Pro all support goals. It is possible that others do as well but those do it clearly and well.
In my speedy perusal, at $5.99 and with a clean UI, Analytics Pro has won pole position on my phone. For now, anyway.
Have you all tried any of these? Or other apps? I’d love to know.