My Latest Posts: On the Industry Expert Blog at Digital Book World

My latest two posts have appeared exclusively at the Industry Expert Blog on the Digital Book World site. I am thankful to DBW for affording me the opportunity to reach a (mostly) new audience — one that I can say is larger than mine alone. That said, I want to be sure that readers of […]

Hype Cycles: Marketers as Coaches, Sherpas, and Therapists

In the ongoing debate of the value of “traditional publishers” in today’s digital landscape, certain activities in which publishers are engaged — very, very valuable activities — often seem to be overlooked. While the debate centers on the shift to “low cost” digital products (and the resulting move away from physical distribution and account-leverage for merchandising and […]