At the intersection of publishing, technology, and marketing.

Beyond Klout: More Tools to Answer Questions of Influence

Chart from Kred

Twitter started in 2006. My first tweet, sent in 2008, was likely something about what I was listening to while barbecuing. Needless to say the micro-blogging service has matured, becoming a lynchpin of many brands’ marketing efforts. It is also becoming increasingly useful to individuals and their own “brands.” I find looking at personal behavior [...]