We shall do nothing until such time as we can do everything. – Publishing Executive in reference to IT department Today, the extent to which a publisher’s marketing strategy and technological capabilities are aligned would seem to matter more than ever. It is practically taken for granted that the long-term survival of trade publishers will [...]
I am a multi-channel marketer with 15 years experience in publishing, working in roles from Editorial to IT, from Design to Marketing. My professional passion is marketing innovation. 
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