At the intersection of publishing, technology, and marketing
Our mentality here is to first do no harm, and make sure that if we’re going to do integrations, users genuinely find it to be a big benefit. — Russ Grandinetti, Amazon VP of Kindle Content (via PaidContent) I’ve been asked by several people what I think about Amazon’s acquisition of GoodReads. It’s funny because [...]
Keeping it simple for the consumer is incredibly dire. –Bob Iger I can envision the comments already. Or at least the perplexed emails and phone calls from peers. What!? Four things up front that are critical to my perspective: 1) I am referring to direct-to-consumer marketers and 2) I am assuming they have been briefed [...]
I am a multi-channel marketer with 15 years experience in publishing, working in roles from Editorial to IT, from Design to Marketing. My professional passion is marketing innovation.
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