Demographics, Psychographics, Behavior: My Latest Post at DBW

As I mentioned previously, my last few posts and few more going forward will appear over on the Publishing Expert Blog at Digital Book World. The latest post is on consumer book marketing as seen through demographics, psychographics, and behavior -- … [Continue reading]

My Latest Posts: On the Industry Expert Blog at Digital Book World

latest-posts-digital-book-world

My latest two posts have appeared exclusively at the Industry Expert Blog on the Digital Book World site. I am thankful to DBW for affording me the opportunity to reach a (mostly) new audience -- one that I can say is larger than mine alone. That … [Continue reading]

Amazon’s Next Acquisitions? They Live in the Cloud

Apple Amazon Google Microsoft Revenue

If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering. We have found that, on the Internet, "me too" strategies seem not to work very well. --Jeff Bezos, … [Continue reading]

Book Summit 2013: “By the Numbers” Presentation”

I was very pleased to facilitate two workshops at Book Summit 2013 in Toronto. Wonderful organizers, venue, presenters, attendees, et. al. I was also flattered by the request that I post my slides here so participants in the "By the Numbers" sessions … [Continue reading]

Hype Cycles: Marketers as Coaches, Sherpas, and Therapists

Hype Cycle Diagram with Fear

In the ongoing debate of the value of "traditional publishers" in today's digital landscape, certain activities in which publishers are engaged -- very, very valuable activities -- often seem to be overlooked. While the debate centers on the shift to … [Continue reading]