At the intersection of publishing, technology, and marketing
There has recently been a great deal of speculation and study as to what is happening – and what will happen – to eBook prices in a post DOJ settlement world. I must admit up front that I, like many, don’t know, though I am following along and … [Continue reading]
Keeping it simple for the consumer is incredibly dire. --Bob Iger I can envision the comments already. Or at least the perplexed emails and phone calls from peers. What!? Four things up front that are critical to my perspective: 1) I am … [Continue reading]
Several years ago in a very large conference room I heard Mike Shatzkin give his "The End of Trade Publishers" presentation. Despite working for a trade publisher, I thought it was terrific. In my opinion, Mike didn't get everything right, but he … [Continue reading]
We shall do nothing until such time as we can do everything. -- Publishing Executive in reference to IT department Today, the extent to which a publisher's marketing strategy and technological capabilities are aligned would seem to matter more … [Continue reading]
Twitter started in 2006. My first tweet, sent in 2008, was likely something about what I was listening to while barbecuing. Needless to say the micro-blogging service has matured, becoming a lynchpin of many brands’ marketing efforts. It is also … [Continue reading]
I am a multi-channel marketer with 15 years experience in publishing, working in roles from Editorial to IT, from Design to Marketing. My professional passion is marketing innovation.
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