McCarthy Digital http://www.mccarthy-digital.com At the intersection of publishing, technology, and marketing Mon, 20 May 2013 23:24:40 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 Hype Cycles: Marketers as Coaches, Sherpas, and Therapists http://www.mccarthy-digital.com/2013/05/03/hype-cycles-marketers-as-coaches-sherpas-and-therapists/?utm_source=rss&utm_medium=rss&utm_campaign=hype-cycles-marketers-as-coaches-sherpas-and-therapists http://www.mccarthy-digital.com/2013/05/03/hype-cycles-marketers-as-coaches-sherpas-and-therapists/#comments Fri, 03 May 2013 16:44:36 +0000 Peter McCarthy http://www.mccarthy-digital.com/?p=700 In the ongoing debate of the value of “traditional publishers” in today’s digital landscape, certain activities in which publishers are engaged — very, very valuable activities — often seem to be overlooked. While the debate centers on the shift to “low cost” digital products (and the resulting move away from physical distribution and account-leverage for merchandising and [...]

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]]> http://www.mccarthy-digital.com/2013/05/03/hype-cycles-marketers-as-coaches-sherpas-and-therapists/feed/ 4 Poems by Heart from Penguin Classics – Poetry in Your Pocket http://www.mccarthy-digital.com/2013/04/19/poems-by-heart-from-penguin-classics-poetry-in-your-pocket/?utm_source=rss&utm_medium=rss&utm_campaign=poems-by-heart-from-penguin-classics-poetry-in-your-pocket http://www.mccarthy-digital.com/2013/04/19/poems-by-heart-from-penguin-classics-poetry-in-your-pocket/#comments Fri, 19 Apr 2013 18:09:45 +0000 Peter McCarthy http://www.mccarthy-digital.com/?p=643 A secret to please keep quiet: I am not just a crass marketer or cold-eyed analyzer of publishing strategy. I am those things, or like to think I am anyway. But, truly and firstly, I love books and reading. (Shhhh…might ruin my rep.) So, this is a post written with the love of reading at [...]

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]]> http://www.mccarthy-digital.com/2013/04/19/poems-by-heart-from-penguin-classics-poetry-in-your-pocket/feed/ 3 Some Thoughts on Amazon’s Acquisition of GoodReads http://www.mccarthy-digital.com/2013/04/04/some-thoughts-on-amazons-acquisition-of-goodreads/?utm_source=rss&utm_medium=rss&utm_campaign=some-thoughts-on-amazons-acquisition-of-goodreads http://www.mccarthy-digital.com/2013/04/04/some-thoughts-on-amazons-acquisition-of-goodreads/#comments Thu, 04 Apr 2013 15:33:44 +0000 Peter McCarthy http://www.mccarthy-digital.com/?p=560 Our mentality here is to first do no harm, and make sure that if we’re going to do integrations, users genuinely find it to be a big benefit. — Russ Grandinetti, Amazon VP of Kindle Content (via PaidContent) I’ve been asked by several people what I think about Amazon’s acquisition of GoodReads. It’s funny because [...]

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]]> http://www.mccarthy-digital.com/2013/04/04/some-thoughts-on-amazons-acquisition-of-goodreads/feed/ 16 Amazon is Many Things, Including a Publicly-Traded Company http://www.mccarthy-digital.com/2013/02/12/amazon-is-many-things-including-a-publicly-traded-company/?utm_source=rss&utm_medium=rss&utm_campaign=amazon-is-many-things-including-a-publicly-traded-company http://www.mccarthy-digital.com/2013/02/12/amazon-is-many-things-including-a-publicly-traded-company/#comments Tue, 12 Feb 2013 16:51:33 +0000 Peter McCarthy http://www.mccarthy-digital.com/?p=465 Most publishing folks I know always figured that light at the tunnel was probably a train. Now I believe we know it. Not just by their actions but by what they’ll probably be forced to do in the future. A recent piece by Fortune’s Apple-watcher Philip Elmer-Dewitt caught my eye, at first for its wonderful [...]

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]]> http://www.mccarthy-digital.com/2013/02/12/amazon-is-many-things-including-a-publicly-traded-company/feed/ 2 When Elephants Mate: Thoughts on the Potential Penguin Random House http://www.mccarthy-digital.com/2012/11/13/when-elephants-mate-thoughts-on-the-potential-penguin-random-house/?utm_source=rss&utm_medium=rss&utm_campaign=when-elephants-mate-thoughts-on-the-potential-penguin-random-house http://www.mccarthy-digital.com/2012/11/13/when-elephants-mate-thoughts-on-the-potential-penguin-random-house/#comments Tue, 13 Nov 2012 20:25:20 +0000 Peter McCarthy http://www.mccarthy-digital.com/?p=407 Why anybody thinks they will produce a gazelle by mating two dinosaurs is beyond me. –Tom Peters, author of In Search of Excellence For the title of this post, I opted to replace “dinosaur” in Peters’s quote because I don’t believe that either house is extinct or even approaching extinction. Like elephants, they’re just big [...]

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