McCarthy Digital http://www.mccarthy-digital.com Marketing, data, technology, publishing Mon, 27 Apr 2015 16:11:36 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.2 Marketing Misconceptions Series on Digital Book Worldhttp://www.mccarthy-digital.com/2015/04/27/marketing-misconceptions-series-on-digital-book-world/ http://www.mccarthy-digital.com/2015/04/27/marketing-misconceptions-series-on-digital-book-world/#respond Mon, 27 Apr 2015 16:09:52 +0000 http://www.mccarthy-digital.com/?p=1086 I’ve recently begun a series of (roughly) monthly posts on the Digital Book World Expert Publishing Blog under the rubric of “Book Marketing Myths.” Hubris? Click-bait? Well, I hope not, though I do hope the posts garner some attention and instigate some dialogue around the topics covered. As I write in the opener: This post is […]

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The Big Ideas in Big (or Small) Marketing Data: Deck on Slidesharehttp://www.mccarthy-digital.com/2014/07/08/big-ideas-big-small-marketing-data-deck-slideshare/ http://www.mccarthy-digital.com/2014/07/08/big-ideas-big-small-marketing-data-deck-slideshare/#respond Tue, 08 Jul 2014 20:52:55 +0000 http://www.mccarthy-digital.com/?p=1008 …if the quantity of information is increasing by 2.5 quintillion bytes per day, the amount of useful information almost certainly isn’t. Most of it is just noise, and the noise is increasing faster than the signal. There are so many hypotheses to test, so many data sets to mine—but a relatively constant amount of objective […]

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Thrilled to Announce The Logical Marketing Agencyhttp://www.mccarthy-digital.com/2014/04/10/thrilled-announce-logical-marketing-agency/ http://www.mccarthy-digital.com/2014/04/10/thrilled-announce-logical-marketing-agency/#respond Thu, 10 Apr 2014 19:56:46 +0000 http://www.mccarthy-digital.com/?p=985 On Monday, Mike Shatzkin and I announced the formation of The Logical Marketing Agency — an agency with the mission of bringing best-of-breed, agency-level digital marketing to the publishing industry. We have been in quiet beta for about 6 months and current clients include: Publishers of all stripes Authors of all genres and means to market; bestsellers and aspiring […]

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All Authors are the Same; All Authors are Differenthttp://www.mccarthy-digital.com/2014/04/01/all-authors-are-the-same-all-authors-are-different/ http://www.mccarthy-digital.com/2014/04/01/all-authors-are-the-same-all-authors-are-different/#respond Tue, 01 Apr 2014 18:54:32 +0000 http://www.mccarthy-digital.com/?p=961 There has (always) been a lot of attention paid to categorizing authors under a variety of adjectives: aspiring, published, self-published, bestseller, genre, literary, hack, famous, unknown, and so on. Of late, the distinction between the traditionally-published and the self-published author has been at the fore. I wrote about that particular distinction a while back… But from a marketer’s […]

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Top 5 Publishing and Marketing Posts of 2013 on McCarthyDigital.comhttp://www.mccarthy-digital.com/2014/01/01/top-5-publishing-and-marketing-posts-of-2013-on-mccarthy-digital/ http://www.mccarthy-digital.com/2014/01/01/top-5-publishing-and-marketing-posts-of-2013-on-mccarthy-digital/#respond Wed, 01 Jan 2014 21:25:05 +0000 http://www.mccarthy-digital.com/?p=945 I suspect many the digital marketer has spent some time (or much time) over the past week or two wrapping up the 2013 metrics, scratching his or head about this or that trend, data nugget, etc. I am no exception and I’ve learned a lot from 2013 — along the way and, now, from looking […]

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