In the ongoing debate of the value of “traditional publishers” in today’s digital landscape, certain activities in which publishers are engaged — very, very valuable activities — often seem to be overlooked. While the debate centers on the shift to “low cost” digital products (and the resulting move away from physical distribution and account-leverage for merchandising and [...]
Poems by Heart from Penguin Classics – Poetry in Your Pocket
April 19, 2013 by 3 Comments
The Awkward Dance Between Marketing and IT
August 20, 2012 by Leave a Comment
We shall do nothing until such time as we can do everything. – Publishing Executive in reference to IT department Today, the extent to which a publisher’s marketing strategy and technological capabilities are aligned would seem to matter more than ever. It is practically taken for granted that the long-term survival of trade publishers will [...]
Beyond Klout: More Tools to Answer Questions of Influence
August 9, 2012 by Leave a Comment
Twitter started in 2006. My first tweet, sent in 2008, was likely something about what I was listening to while barbecuing. Needless to say the micro-blogging service has matured, becoming a lynchpin of many brands’ marketing efforts. It is also becoming increasingly useful to individuals and their own “brands.” I find looking at personal behavior [...]
Confession: I Almost Never Surf the Web Anymore
August 2, 2012 by 3 Comments
I am a multi-channel marketer with 15 years experience in publishing, working in roles from Editorial to IT, from Design to Marketing. My professional passion is marketing innovation. 
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