In the ongoing debate of the value of “traditional publishers” in today’s digital landscape, certain activities in which publishers are engaged — very, very valuable activities — often seem to be overlooked. While the debate centers on the shift to “low cost” digital products (and the resulting move away from physical distribution and account-leverage for merchandising and [...]
Some Thoughts on Amazon’s Acquisition of GoodReads
April 4, 2013 by 16 Comments
Our mentality here is to first do no harm, and make sure that if we’re going to do integrations, users genuinely find it to be a big benefit. — Russ Grandinetti, Amazon VP of Kindle Content (via PaidContent) I’ve been asked by several people what I think about Amazon’s acquisition of GoodReads. It’s funny because [...]
Beyond Klout: More Tools to Answer Questions of Influence
August 9, 2012 by Leave a Comment
Twitter started in 2006. My first tweet, sent in 2008, was likely something about what I was listening to while barbecuing. Needless to say the micro-blogging service has matured, becoming a lynchpin of many brands’ marketing efforts. It is also becoming increasingly useful to individuals and their own “brands.” I find looking at personal behavior [...]
Confession: I Almost Never Surf the Web Anymore
August 2, 2012 by 3 Comments
How Might a Spotify for Books Work?
July 24, 2012 by Leave a Comment
In a previous post, I postulated that forces in technology and consumer behavior, as evidenced by the popularity of the music streaming service Spotify could be seen a signs of things to come for books. I then took some guesses as to which companies might try to offer this “access model” (paid or ad-supported) for [...]
I am a multi-channel marketer with 15 years experience in publishing, working in roles from Editorial to IT, from Design to Marketing. My professional passion is marketing innovation. 
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