At the intersection of publishing, technology, and marketing
In a previous post, I postulated that forces in technology and consumer behavior, as evidenced by the popularity of the music streaming service Spotify could be seen a signs of things to come for books. I then took some guesses as to which companies might try to offer this “access model” (paid or ad-supported) for [...]
In a previous post, I offered music-streaming service Spotify’s ascendence as a signifier of a sea change in consumer media consumption habits. Millions of consumers — especially the 30-and-under demographic — are opting to access their media via ad-supported free services or paid subscriptions, as opposed to buying and downloading files to own. I suspect [...]
Streaming music now accounts for 89% of music “sales” in Sweden. This is not arcane. This is a very big deal. For music, yes. But for other forms of content, too — including books. Why? My thoughts… Spotify Has Begun to Eclipse iTunes Sweden is the home of Spotify, where the streaming music service first [...]
I am a multi-channel marketer with 15 years experience in publishing, working in roles from Editorial to IT, from Design to Marketing. My professional passion is marketing innovation.
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