In the ongoing debate of the value of “traditional publishers” in today’s digital landscape, certain activities in which publishers are engaged — very, very valuable activities — often seem to be overlooked. While the debate centers on the shift to “low cost” digital products (and the resulting move away from physical distribution and account-leverage for merchandising and [...]
Poems by Heart from Penguin Classics – Poetry in Your Pocket
April 19, 2013 by 3 Comments
Some Thoughts on Amazon’s Acquisition of GoodReads
April 4, 2013 by 16 Comments
Our mentality here is to first do no harm, and make sure that if we’re going to do integrations, users genuinely find it to be a big benefit. — Russ Grandinetti, Amazon VP of Kindle Content (via PaidContent) I’ve been asked by several people what I think about Amazon’s acquisition of GoodReads. It’s funny because [...]
Marketers Don’t Need to Read the Books They Market
September 19, 2012 by 11 Comments
Keeping it simple for the consumer is incredibly dire. –Bob Iger I can envision the comments already. Or at least the perplexed emails and phone calls from peers. What!? Four things up front that are critical to my perspective: 1) I am referring to direct-to-consumer marketers and 2) I am assuming they have been briefed [...]
Can Publishers Scale Verticals?
September 5, 2012 by 5 Comments
Several years ago in a very large conference room I heard Mike Shatzkin give his “The End of Trade Publishers” presentation. Despite working for a trade publisher, I thought it was terrific. In my opinion, Mike didn’t get everything right, but he sure was shaking the right trees. He placed great emphasis on consumers and “communities [...]
I am a multi-channel marketer with 15 years experience in publishing, working in roles from Editorial to IT, from Design to Marketing. My professional passion is marketing innovation. 
Recent Comments