At the intersection of publishing, technology, and marketing
Our mentality here is to first do no harm, and make sure that if we’re going to do integrations, users genuinely find it to be a big benefit. — Russ Grandinetti, Amazon VP of Kindle Content (via PaidContent) I’ve been asked by several people what I think about Amazon’s acquisition of GoodReads. It’s funny because [...]
Most publishing folks I know always figured that light at the tunnel was probably a train. Now I believe we know it. Not just by their actions but by what they’ll probably be forced to do in the future. A recent piece by Fortune’s Apple-watcher Philip Elmer-Dewitt caught my eye, at first for its wonderful [...]
I was never much of an economics student. In truth, I was pretty bad. I did, however, grasp the idea of opportunity cost. The first sentence of Wikipedia’s definition sums it up wonderfully for me: Opportunity cost is the cost of any activity measured in terms of the value of the next best alternative forgone [...]
I am a multi-channel marketer with 15 years experience in publishing, working in roles from Editorial to IT, from Design to Marketing. My professional passion is marketing innovation.
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