Thrilled to Announce The Logical Marketing Agency

On Monday, Mike Shatzkin and I announced the formation of The Logical Marketing Agency – an agency with the mission of bringing best-of-breed, agency-level digital marketing to the publishing industry. We have been in quiet beta for about 6 months and current clients include: Publishers of all stripes Authors of all genres and means to market; bestsellers and aspiring […]

Market Research in the Digital Arena: Presented at the SUNY Global Center

Yesterday I had the pleasure of presenting to a group of Chinese publishing professionals who are here from Shanghai for an immersive week of online marketing and publishing presentations, workshops, etc. at The SUNY Global Center. The event is the result of cooperation between The SUNY Global Center and The General Administration of Press and Publications: […]

Demographics, Psychographics, Behavior: My Latest Post at DBW

As I mentioned previously, my last few posts and few more going forward will appear over on the Publishing Expert Blog at Digital Book World. The latest post is on consumer book marketing as seen through demographics, psychographics, and behavior — three things I see as absolutely critical to getting it right. Here’s the opening, […]

My Latest Posts: On the Industry Expert Blog at Digital Book World

My latest two posts have appeared exclusively at the Industry Expert Blog on the Digital Book World site. I am thankful to DBW for affording me the opportunity to reach a (mostly) new audience — one that I can say is larger than mine alone. That said, I want to be sure that readers of […]

Hello, Welcome, and What to Expect

Real artists ship. – Steve Jobs McCarthy Digital is a consultancy designed to help publishers navigate an ever-changing marketplace. For 13 years, I’ve forged new ground in Web Development, eCommerce, Digital Product Development, and Consumer Marketing, as a senior executive at Penguin and Random House (see About Us for more detail). I’ve enjoyed successes (and a […]