I’m a dyed-in-the-wool technical book marketer. I began my career at The New York Review of Books family of publications, working on the Reader’s Catalog, the database of which Barnes & Noble licensed in — gulp — 1996 to help in the building of their first website. After that, I headed online efforts at Penguin and then did consumer marketing-innovation work at Random House. Over the past several years, I have provided digital marketing consulting services to dozens of publishers under the McCarthy Digital and, later, the Logical Marketing Agency banners. In 2016, I co-founded and oversaw product for OptiQly, a marketing technology company whose software helped marketers better connect authors and books with audiences. I am pleased to be continuing that work at Ingram Content Group.
I’d like to emphasize that any thoughts and opinions I’ve shared here are mine alone; they do not reflect those of my employers or clients, past or present.
If you’d like to connect with me professionally, please visit me on LinkedIn.