Marketing Misconceptions Series on Digital Book World

Marketing MythsI’ve recently begun a series of (roughly) monthly posts on the Digital Book World Expert Publishing Blog under the rubric of “Book Marketing Myths.” Hubris? Click-bait? Well, I hope not, though I do hope the posts garner some attention and instigate some dialogue around the topics covered. As I write in the opener:

This post is the first in a monthly series dedicated to replacing common book marketing myths with practical, field-tested strategies. But before I go any further, a disclaimer: I’m surely prone to my own misconceptions myself, many of which I doubt I can even identify that way. I’d like this column to start productive conversations among book marketers in the hope of learning from each other.

The first post in the series, “Audience Research Needn’t Be Costly or Time Consuming,” is live now. I won’t be linking to each one as they roll out but you will be able to find them on my bio page on the DBW site.

The Big Ideas in Big (or Small) Marketing Data: Deck on Slideshare

Nate Silver Thought Bubble

…if the quantity of information is increasing by 2.5 quintillion bytes per day, the amount of useful information almost certainly isn't. Most of it is just noise, and the noise is increasing faster than the signal. There are so many hypotheses to … [Continue reading]

Thrilled to Announce The Logical Marketing Agency

On Monday, Mike Shatzkin and I announced the formation of The Logical Marketing Agency -- an agency with the mission of bringing best-of-breed, agency-level digital marketing to the publishing industry. We have been in quiet beta for about 6 months … [Continue reading]

Top 5 Publishing and Marketing Posts of 2013 on

McCarthy Digital Top Posts of 2013: Graph

I suspect many the digital marketer has spent some time (or much time) over the past week or two wrapping up the 2013 metrics, scratching his or head about this or that trend, data nugget, etc. I am no exception and I've learned a lot from 2013 -- … [Continue reading]