The Big Ideas in Big (or Small) Marketing Data: Deck on Slideshare

 

Nate Silver Thought Bubble

…if the quantity of information is increasing by 2.5 quintillion bytes per day, the amount of useful information almost certainly isn’t. Most of it is just noise, and the noise is increasing faster than the signal. There are so many hypotheses to test, so many data sets to mine—but a relatively constant amount of objective truth.

–Nate Silver, The Signal and the Noise

I recently had the pleasure of returning to the lovely Harbourfront district of Toronto to attend and speak at Book Summit Canada 2014. I did two sessions, one called “Big Ideas from Big (or Small) Data” and one a follow-up to a session I did last year called “By the Numbers. Many attendees asked that I share the slides that accompanied the talks, particularly the first, with which I really had a lot of fun.

I am an admirer (read “fan”) of Nate Silver and his process of collecting, analyzing, synthesizing, and articulating data. In fact, I do my damnedest to emulate it, though my stats chops fall far short of his, I’m afraid. I wanted to do something fun with the presentation and so found myself wondering if one should on try and, if so, how could one outsize the sales of Silver’s book The Signal and the Noise in Canada. So, I took that as a hypothetical marketing case. I had fun. I hope you enjoy the slides.

Big Ideas from Big (or Small) Data from The Logical Marketing Agency
These are the first presentations I gave in my new role as Co-founder of The Logical Marketing Agency and so are presented under the LMA banner. If you’re curious about the agency, you can head over to www.logical-marketing.com.

Thrilled to Announce The Logical Marketing Agency

On Monday, Mike Shatzkin and I announced the formation of The Logical Marketing Agency -- an agency with the mission of bringing best-of-breed, agency-level digital marketing to the publishing industry. We have been in quiet beta for about 6 months … [Continue reading]

Top 5 Publishing and Marketing Posts of 2013 on McCarthyDigital.com

McCarthy Digital Top Posts of 2013: Graph

I suspect many the digital marketer has spent some time (or much time) over the past week or two wrapping up the 2013 metrics, scratching his or head about this or that trend, data nugget, etc. I am no exception and I've learned a lot from 2013 -- … [Continue reading]

Market Research in the Digital Arena: Presented at the SUNY Global Center

Search Engine Market Share - United States - China - Sptember 2013

Yesterday I had the pleasure of presenting to a group of Chinese publishing professionals who are here from Shanghai for an immersive week of online marketing and publishing presentations, workshops, etc. at The SUNY Global Center. The event is the … [Continue reading]